Consumer Christianity and the Death of Discipleship
Recognizing the Drift
The language of the marketplace has discipled many hearts more than the words of Christ. Preference replaces repentance. Options replace obedience. A church can fill calendars and feeds while starving souls.
Consumer Christianity promises inspiration without interruption to comfort. It asks little, costs little, and produces little fruit. It confuses audience size with spiritual stature and treats worship as a product to personalize rather than a holy God to glorify.
Jesus’ Call Cuts Through the Noise
Jesus never called admirers. He called disciples. “If anyone wants to come after Me, he must deny himself and take up his cross daily and follow Me” (Luke 9:23). He did not hide the cost. “And whoever does not carry his cross and follow Me cannot be My disciple” (Luke 14:27).
The Great Commission sets the agenda, not our appetites. Christ’s authority rules, His command defines the mission, His presence sustains it (Matthew 28:18–20). The gospel is not an accessory to life but the announcement that Jesus is Lord, calling all to repent and believe.
Symptoms of a Consumer Church
When preference masters practice, the signs soon appear. What we celebrate, measure, and normalize reveals our true doctrine.
- Event attendance replaces devoted fellowship and sacrificial service (Acts 2:42; Hebrews 10:24–25).
- Sermons become inspirational talks rather than exposition that wounds and heals by the Word (2 Timothy 4:1–5).
- Worship becomes performance and brand, rather than reverent, congregational, Word-shaped praise (Colossians 3:16).
- Leaders become celebrities, and members become customers, trading loyalty like products (1 Corinthians 1:10–17).
- Doctrinal minimalism replaces the whole counsel of God, and holiness is sidelined as optional (1 Thessalonians 4:3–8; 2 Timothy 1:13–14).
- Mission gets outsourced to professionals, while the body forgets it is sent (Ephesians 4:11–16; John 20:21).
This is not a minor preference issue. It is a rival liturgy that catechizes hearts into self-rule. “You cannot serve both God and money” (Matthew 6:24).
The Cost We Forgot to Count
Jesus told us to count the cost, not to lower it (Luke 14:25–33). Following Christ means losing the life the flesh demands to gain the life only He gives. It means carrying real crosses, embracing real loss, and confessing His name without shame.
Discipleship is obedience shaped by Scripture. “If you continue in My word, you are truly My disciples” (John 8:31). The disciple listens, learns, obeys, and becomes like the Master (Luke 6:40). This path is narrow, yet it leads to life (Matthew 7:13–14).
What Disciple-Making Actually Looks Like
Real disciple-making is more than programming. It is gospel-rooted, Word-driven, Spirit-empowered formation that reproduces.
- Proclaim Christ clearly, calling for repentance and faith (Mark 1:14–15; Acts 20:21).
- Teach the Word publicly and from house to house with doctrinal clarity (Acts 20:20; 2 Timothy 3:16–17).
- Train the saints to do the work of ministry, not to watch it (Ephesians 4:11–16).
- Establish meaningful membership, mutual accountability, and restorative discipline (Matthew 18:15–17; 1 Corinthians 5).
- Prioritize prayer, the Lord’s Supper, and baptism as formative, not perfunctory (Acts 2:42; 1 Corinthians 11:23–32).
- Entrust to faithful people who will teach others also (2 Timothy 2:2; Titus 2:1–8).
- Aim for maturity in Christ, not mere activity (Colossians 1:28–29).
Measuring What Matters
Heaven’s metrics center on faithfulness, fruit, and obedience. God alone gives the growth (1 Corinthians 3:6–7). Our part is abiding, sowing, watering, and persevering.
Abiding produces fruit. “I am the vine; you are the branches. The one who remains in Me, and I in him, will bear much fruit. For apart from Me you can do nothing” (John 15:5). Fruit looks like Galatians 5:22–23, not merely new content, new campuses, or new clicks.
- Faithful doctrine held fast (2 Timothy 1:13–14).
- Holy lives formed by grace (Titus 2:11–14).
- Love that labors, hope that endures, and faith that works (1 Thessalonians 1:3).
- Generational transfer of the truth (2 Timothy 2:2).
A Church Culture That Trains, Not Entertains
Sunday shapes a people. The gathered church is a school of Christ, not a stage. Our services catechize desires and define normal.
Build the Lord’s Day around Scripture, prayer, singing the Word, ordinances, and expository preaching that aims at obedience. Craft a simple, reverent liturgy that makes the gospel visible and central (1 Timothy 4:13; Colossians 3:16; Acts 2:42).
Then make every pathway in the church serve disciple-making, not distraction.
- Clear membership expectations and a simple discipleship pathway.
- Small groups that pray, apply the sermon, and pursue mission.
- Elder shepherding and deacon service aimed at equipping the saints.
- Regular testimonies that normalize conversion, repentance, and growth.
- Church discipline practiced with tears and hope (Galatians 6:1; 1 Corinthians 5).
Homes and Weekdays as the Frontlines
The church gathers to scatter. Homes become greenhouses for disciples as parents and singles open Scripture, tables, and lives.
Parents disciple children with daily, ordinary, Scripture-saturated habits (Deuteronomy 6:4–9; Ephesians 6:4). Hospitality turns strangers into family and neighbors into disciples-in-waiting (Romans 12:13; 1 Peter 4:9).
- Family worship marked by brief Scripture, prayer, song.
- Shared meals that include unbelievers.
- Intentional mentoring across generations (Titus 2:1–8).
- Vocational faithfulness that adorns the gospel (Colossians 3:23–24).
Suffering, Simplicity, and Joy
Consumerism sells comfort. Christ gives a cross and a kingdom. All who desire to live godly in Christ Jesus will face opposition (2 Timothy 3:12). Through many hardships we enter the kingdom of God (Acts 14:22).
Therefore embrace simplicity, generosity, and contentment. “Godliness with contentment is great gain” (1 Timothy 6:6). Seek first the kingdom, trusting the Father’s care. “But seek first the kingdom of God and His righteousness, and all these things will be added to you” (Matthew 6:33).
Repent and Return
Laodicean self-sufficiency chills zeal and blinds sight (Revelation 3:14–22). The remedy is not novelty but repentance. Christ stands ready with gold refined by fire, white garments, and eye salve. Those He loves, He reproves and disciplines.
Return to your first love. Remember, repent, and do the works you did at first, holding fast to the gospel and the commands of Christ (Revelation 2:4–5). His yoke is easy, and His burden is light for those yoked to Him.
The Way Back Is the Ancient Path
The cure for consumer Christianity is not a better brand but a biblical church. Devote yourselves to the apostles’ teaching, the fellowship, the breaking of bread, and the prayers. “They devoted themselves to the apostles’ teaching and to fellowship, to the breaking of bread and to prayer” (Acts 2:42).
This path is patient, ordinary, and powerful. It produces disciples who deny self, take up the cross, and follow the Lamb wherever He goes.Digging Deeper
The goal here is not critique but construction. These areas press deeper into obedience that resists consumer defaults.- Gospel clarity and conversion
- Preach repentance and faith, not mere decisionism (Mark 1:15; Acts 26:20).
- Emphasize regeneration and new birth as the root of discipleship (John 3:3–8; Titus 3:4–7).
- Guard the Table and the tank through meaningful baptism and membership interviews (Acts 2:38–41; 1 Corinthians 11:27–29).
- Doctrine that forms desire
- Teach the whole story of Scripture to reframe identity and purpose (Luke 24:27; Acts 20:27).
- Catechize the church in sound words to resist itching ears (2 Timothy 1:13; 4:3–4).
- Embed confessional clarity in membership and leadership training (1 Timothy 4:6; Titus 1:9).
- Shepherding that sees souls
- Elders keep watch and will give an account, so structure real oversight, not theoretical lists (Hebrews 13:17; Acts 20:28–31).
- Practice formative discipline through ordinary means and corrective discipline when necessary for love’s sake (Matthew 18:15–17; Galatians 6:1).
- Establish member care rhythms that integrate prayer, visitation, and counsel (James 5:14–16; 1 Thessalonians 5:14).
- Simplicity in gathered worship
- Prioritize elements Christ commands over elements consumers crave (1 Timothy 4:13; Colossians 3:16).
- Make the pulpit a place of exposition and Christ-exalting clarity, not commentary on the news cycle (2 Timothy 4:2; 1 Corinthians 2:1–5).
- Sing what teaches and admonishes, not merely what trends (Colossians 3:16; Ephesians 5:19).
- Equipping every saint
- Create pathways from hearing to doing, with ministries that actually train and deploy (Ephesians 4:12; James 1:22).
- Pair older and younger for skill and character transfer in life-on-life settings (Titus 2:3–8).
- Normalize sharing the gospel with training, tools, and testimonies (Acts 4:29–31; Philemon 6).
- Mission that sends
- Budget for disciple-making, not just event-making (Philippians 4:15–17; 3 John 5–8).
- Identify, assess, and send qualified planters and missionaries with real care (Acts 13:1–3; Titus 1:5).
- Aim for unreached and underreached places with patient, biblical methods (Romans 15:20–21; Revelation 7:9–10).
- Money that serves the mission
- Teach cheerful, sacrificial generosity as worship and warfare against greed (2 Corinthians 9:6–8; Matthew 6:19–21).
- Guard against the prosperity impulse with transparent, accountable stewardship (2 Corinthians 8:20–21; Acts 20:33–35).
- Prioritize people over projects and depth over flash (Galatians 6:6; 1 Timothy 5:17–18).
- Household discipleship
- Equip fathers and mothers to teach, correct, and encourage with Scripture daily (Deuteronomy 6:6–9; Ephesians 6:4).
- Leverage hospitality to disciple singles, students, and the lonely (Romans 12:13; 1 Peter 4:9).
- Train children toward conversion and confession, not mere conformity (Proverbs 22:6; 2 Timothy 3:14–15).
- Digital wisdom
- Treat online tools as supplements, not substitutes for the assembly (Hebrews 10:24–25).
- Guard eyes and hearts from algorithms that disciple desires into anxiety, envy, and outrage (Psalm 101:3; Philippians 4:8).
- Develop a rule of life that favors Scripture intake over screen intake (Psalm 1:1–3; Colossians 3:16).
- Suffering, holiness, and hope
- Prepare the church for opposition with realistic expectations and resilient joy (2 Timothy 3:12; 1 Peter 4:12–16).
- Teach holiness as grace-fueled obedience that adorns doctrine (Titus 2:11–14; Hebrews 12:14).
- Anchor hope in the return of Christ and the New Creation, reordering desires away from consumer idols (2 Peter 3:11–13; Revelation 21:1–5).
- Guarding against personality cults
- Plural elder leadership, shared preaching, and accountability structures that resist celebrity dynamics (1 Peter 5:1–4; Proverbs 27:17).
- Celebrate ordinary faithfulness across the body rather than amplifying a few voices (1 Corinthians 12:21–26).
- Keep Christ preeminent in message and method (Colossians 1:18; 2 Corinthians 4:5).
- Abiding practices
- Commit to daily Scripture and prayer as the lifeblood of ministry (John 15:5; Acts 6:4).
- Fast regularly to weaken consumer appetites and strengthen spiritual hunger (Matthew 6:16–18).
- Structure rest and Sabbath rhythms to resist frantic productivity and to receive grace (Hebrews 4:9–11; Mark 2:27–28).
The path forward is not complicated, but it is costly. Deny self. Take up the cross. Follow Him. Train disciples who will do the same, until the earth is filled with the knowledge of the glory of the Lord.