Church Growth's Hidden Idolatry
The Subtle Idolatry of Church Growth

A good desire that can become a god

A desire to see sinners saved, saints discipled, churches planted, and missionaries sent is holy. Scripture calls these things good, and the Lord Himself desires the nations to hear and live. Yet even good desires can become god-substitutes. The first commandment still stands: “You shall have no other gods before Me” (Exodus 20:3). The heart is subtle, and idolatry often hides in noble clothing.

The growth of a church is never ultimate. God’s glory is ultimate. “Unless the LORD builds the house, its builders labor in vain; unless the LORD guards the city, the watchman stays awake in vain” (Psalm 127:1). The Word of God is true, authoritative, and literal. It binds our conscience. So we gladly let Scripture correct any growth instinct that drifts from the fear of the Lord.

When counting becomes conceit

Scripture gives a sobering picture in the census of David. God had multiplied Israel, yet David counted in a way that betrayed trust in numbers and human strength (2 Samuel 24; 1 Chronicles 21). The issue was not arithmetic but allegiance. The consequences were severe, reminding us that anxious calculation can mask unbelief.

Counting is not the enemy. Conceit is the enemy. Stewardship requires knowing the flock and planning wisely. Pride turns a tool into a trophy case. Tallying becomes a talisman when we seek validation from what God alone can give.

- Counting in faith: to shepherd well, to plan mission, to steward resources, to give thanks (Acts 2:41; Proverbs 27:23).

- Counting in pride: to boast, to compare, to control, to secure ourselves against the need to pray (2 Corinthians 10:12; Jeremiah 9:23–24).

The mission Jesus actually gave

Jesus did not command us to manufacture crowds. He commissioned us to make disciples who obey everything He commanded (Matthew 28:18–20). The emphasis is clear: authority belongs to Christ, the task is disciple-making, the means include baptizing and teaching, and the promise is His presence. The mission is not less than evangelism, but it is certainly more than event-driven aggregation.

Jesus was never ruled by the crowd. In John 6, many left when truth grew costly. He did not soften His words to retain them. He spoke truth in love, and the Father drew those who were His. The apostles obeyed likewise. They bore witness in the Spirit’s power (Acts 1:8) and “turned the world upside down” by preaching Christ crucified and risen, not by engineering public sentiment (Acts 17:6; 1 Corinthians 2:1–5).

- The verbs that matter: go, make, baptize, teach, obey (Matthew 28:18–20).

- The pattern that lasts: preaching, prayer, sacrament, fellowship, discipline, mission (Acts 2:42; Acts 13:1–3; Matthew 18:15–17).

Faithfulness over fame

Ministry is sowing and watering, not manufacturing life. Paul testified, “I planted, Apollos watered, but God gave the growth” (1 Corinthians 3:6–7). Success measured by applause or algorithms hides the necessity of the Spirit. Jesus said, “Apart from Me you can do nothing” (John 15:5). That sentence dismantles technique as savior.

The aim is to please God, not people (1 Thessalonians 2:4; Galatians 1:10). In season and out of season, we preach the Word, reprove, rebuke, and exhort with complete patience and teaching (2 Timothy 4:2). Fame fades. Faithfulness endures. Judgment Day will reveal the quality of each work (1 Corinthians 3:12–15).

Warning lights on the dashboard

An honest health check helps. When the heart drifts, God’s Word brings us back to the center.

- Easing doctrine to ease growth, especially on repentance, sin, hell, or holiness (Acts 20:20–27; 2 Timothy 4:3–4).

- Thin prayer and heavy programming, more strategy meetings than prayer meetings (Acts 6:4).

- Entertainment displacing worship, platform personality eclipsing the presence of God (John 4:23–24; 1 Corinthians 2:1–5).

- Bypassing church discipline to avoid optics (Matthew 18:15–17; 1 Corinthians 5).

- Crafting sermons by analytics rather than the whole counsel of God (Acts 20:27).

- Measuring health by attendance, dollars, and socials, while neglecting love, holiness, and mission (Revelation 2:2–4; James 1:27).

- Yearning for celebrity validation, partnerships for prestige, or numbers for security (Jeremiah 17:5–7; 2 Corinthians 10:12).

- Overbuilding, overleveraging, or overscheduling the saints (Romans 13:8; Exodus 20:8–11).

Recalibrating the culture

Realignment starts with worship. The gathered church orients her life around God’s Word, prayer, and sacrament. “They devoted themselves to the apostles’ teaching and to the fellowship, to the breaking of bread and to prayer” (Acts 2:42).

Faithfulness is practiced in patterns, not slogans. The ordinary means of grace are never ordinary when God meets His people.

- Recover the prayer meeting and fasting as normative (Acts 13:2–3; Matthew 6:16–18).

- Preach Christ expositionally, text by text, whole counsel declared (2 Timothy 4:2; Acts 20:27).

- Catechize for depth, not just decisions (Ephesians 4:11–16; 2 Timothy 1:13).

- Practice membership, discipline, and restoration (Matthew 18:15–17; 1 Corinthians 5; Galatians 6:1).

- Make evangelism explicit and urgent: “Repent and believe in the gospel!” (Mark 1:15).

- Build elder plurality and shepherding pathways (Titus 1:5–9; 1 Peter 5:1–4).

- Budget for mission and mercy as first principles, not leftovers (Acts 11:29–30; James 1:27).

- Treat buildings and tech as servants, never masters (2 Samuel 7:5–7).

Shepherds, not impresarios

The pastoral call is cruciform. The Good Shepherd lays down His life for the sheep (John 10:11). He feeds, knows, and keeps. He does not perform to keep a crowd. Under-shepherds must resist the performance trap and embrace the basin and towel.

Peter exhorts elders to shepherd willingly, not domineering but as examples (1 Peter 5:2–3). Ezekiel condemns shepherds who feed themselves and neglect the flock (Ezekiel 34). The task is to feed lambs and sheep with the Word, to guard against wolves, and to keep watch over souls as those who will give an account (Hebrews 13:17; John 21:15–17).

Biblical growth is real and good

Growth is not the problem. Worshiping growth is the problem. The early church enjoyed God-given increase. “And the Lord added to their number daily those who were being saved” (Acts 2:47). The Word spread and multiplied (Acts 6:7; 12:24). This was fruit of truth preached, saints prayed up, leaders formed, and Jesus exalted.

Jesus promised the durability of His church. “I will build My church, and the gates of Hades will not prevail against it” (Matthew 16:18). Confidence in that promise produces patience. Substance takes precedence over speed. Roots grow before branches spread.

- Hallmarks of biblical growth: God-centered, Scripture-anchored, prayer-soaked, sacrificial, and holy (Acts 2:42–47; Hebrews 12:14).

- Marks of maturity: abiding in Christ, obedience, love, doctrinal stability, disciple-making (John 15:5; John 14:15; Ephesians 4:13–16; 2 Timothy 2:2).

Guardrails for leaders

Leaders set culture. Guardrails keep the team inside Scriptural lanes, especially under pressure.

- Publish a theological philosophy of ministry that prizes faithfulness over fame (1 Corinthians 4:1–2).

- Tie budgets to convictions: generous mission, robust benevolence, reasonable reserves, modest facilities (2 Corinthians 8–9; James 1:27).

- Anchor staff metrics in shepherding outcomes: meaningful membership, groups that disciple, conversions followed by catechesis, restored sinners (Colossians 1:28–29).

- Require transparent reporting that refuses spin and resists vanity metrics (Proverbs 12:22).

- Build sabbath rhythms and anti-burnout policies to honor creaturely limits (Exodus 20:8–11; Psalm 90:12).

- Audit liturgy for God-centeredness, Scripture saturation, and congregational participation (Colossians 3:16; 1 Timothy 4:13).

- Train future elders for character first, competency second, charisma last (1 Timothy 3:1–7; Titus 1:5–9).

Patterns in Scripture

The Bible lays out case studies. Babel shows the lust to make a name and secure a future in human strength (Genesis 11:1–9). God scattered their self-salvation project. David’s census shows the insecurity that seeks safety in scale (1 Chronicles 21). God disciplined with mercy and fire.

Laodicea announces a sober warning about self-congratulation. “You say, ‘I am rich; I have grown wealthy and have need of nothing,’ but you do not realize that you are wretched, pitiful, poor, blind, and naked” (Revelation 3:17). God’s remedy is zeal and repentance, not public relations.

- Asa trusted the Lord early, then later relied on human alliance and was rebuked (2 Chronicles 14–16).

- Jehoshaphat allied with a wicked king to build ships, and the Lord broke them (2 Chronicles 20:35–37).

- Demas loved this present world and deserted mission for comfort (2 Timothy 4:10).

- Israel wanted a king like the nations and found that size without surrender leads to sorrow (1 Samuel 8).

- The seven churches of Revelation show Christ’s eyes of fire testing love, truth, endurance, and repentance, not applause (Revelation 2–3).

The way back

God’s kindness leads to repentance. Confession brings cleansing and renewal. “If we confess our sins, He is faithful and just to forgive us our sins and to cleanse us from all unrighteousness” (1 John 1:9). Repentance is not a brand update but a broken heart before a holy God.

Return to first love and first works. Lift high Christ and His cross. Rebuild the altar of prayer. Recommit to the ordinary means of grace. Seek the lost with tears. Care for the least with joy. Build slow, deep, and durable by the Word and Spirit.

Christ remains the foundation

We end where we began, with God Himself. “For no one can lay a foundation other than the one already laid, which is Jesus Christ” (1 Corinthians 3:11). He is the vine, we are the branches. “Apart from Me you can do nothing” (John 15:5). Trust Him. Obey Him. He will build His church.

Rethinking metrics without rejecting measurement

Wise stewardship counts what God cares about. The problem is not keeping track but keeping score by the wrong game. Let Scripture define fruit and faithfulness.

- Track gospel clarity and frequency, not just reach (1 Corinthians 15:1–4; Acts 20:27).

- Follow up on conversions with catechesis and covenant membership, not just decision cards (Acts 2:41–42).

- Measure disciple-making chains across years, not just events across weekends (2 Timothy 2:2).

- Record meaningful pastoral care contacts and restorative discipline cases, not just attendance spikes (Hebrews 13:17; Galatians 6:1).

- Celebrate sending capacity over seating capacity: missionaries, planters, pastors trained and sent (Acts 13:2–3; Romans 10:14–15).

Budgets, buildings, and bonds

Money magnifies theology. Growth idolatry often surfaces in financial decisions that presume upon tomorrow.

- Budget in faith and prudence, not presumption. Avoid debt that enslaves future ministry (Proverbs 22:7; Romans 13:8).

- Build modestly and missionally. Facilities serve formation, not spectacle (2 Samuel 7:5–7).

- Keep benevolence and mission high to keep the heart outward (James 1:27; Galatians 2:10).

- Publish clear, accountable financial reports to cultivate trust and kill spin (2 Corinthians 8:20–21).

- Let need, not novelty, drive capital projects. Let prayer, not pressure, set timelines (Psalm 127:1).

Digital reach and embodied reality

Technology can amplify the Word, but it cannot replace the table, the font, or the fellowship. Embodied life together is not optional.

- Use digital tools to equip and extend, while guarding the primacy of gathered worship and the Lord’s Supper (Hebrews 10:24–25; 1 Corinthians 11:17–34).

- Resist algorithmic captivity in sermon shaping and discipleship pathways (Romans 12:2).

- Create on-ramps from online to in-person shepherding. Convert views into visits, and visits into vowed membership (Acts 2:41–42).

Multi-site, church planting, and the stewardship of scale

Structure serves mission. Size changes shepherding. Scripture commends plurality, proximity, and accountability.

- Prefer planting when possible to preserve contextual shepherding and multiplication of elders (Titus 1:5).

- If multi-site is used, insist on local elders with real authority, robust membership processes, and a pathway to plant (1 Peter 5:1–4).

- Never sacrifice pastoral presence for production value. Sheep need shepherds, not screens (John 10:14).

Consultants, branding, and the fear of man

Counsel can be a gift, but the fear of man is a snare. Shortcuts that trade conviction for momentum lead to thin disciples.

- Receive counsel that deepens biblical fidelity and simplicity, not trend chasing (Proverbs 11:14).

- Let the church’s identity be Christ and His gospel, not brand management (1 Corinthians 2:2; Colossians 1:18).

- Refuse vanity narratives. Tell stories of grace that spotlight the Savior and the saints, not the stage (Psalm 115:1).

Evangelism with repentance at the center

The gospel calls sinners to turn and trust. Sanding off repentance for smoother onramps creates false assurance.

- Preach sin, wrath, and the cross clearly, with tears (Romans 3:23–26; Acts 20:31).

- Call all people everywhere to repent, since God has fixed a day of judgment (Acts 17:30–31).

- Baptize promptly yet carefully, with instruction that roots new believers in the faith (Acts 2:38–42).

Membership, discipline, and a culture of holiness

Church growth without church order hollows out the body. Scripture binds us to one another in love, truth, and accountability.

- Make membership meaningful: a covenant of doctrine, discipleship, and discipline (Ephesians 4:1–6).

- Practice formative discipline weekly through preaching, sacraments, and mutual exhortation (Colossians 1:28).

- Practice corrective discipline humbly, aiming for restoration (Matthew 18:15–17; Galatians 6:1).

- Teach a doctrine of the church that restores the beauty of belonging and the seriousness of sin (1 Peter 2:9–10; 1 Corinthians 5).

Leadership pipelines that prize character over charisma

Sustainable, holy growth rests on qualified men and women serving in biblical roles with integrity and joy.

- Screen leaders by 1 Timothy 3 and Titus 1 before skills and style.

- Mentor leaders over years, not weekends (2 Timothy 2:2).

- Tie compensation and celebration to faithfulness, not fanfare (1 Corinthians 4:1–2).

- Establish sabbaticals and counseling resources to care for shepherds (Mark 6:31).

The pressure of comparison and the peace of contentment

Comparing ministries breeds envy, shame, or pride. Contentment frees us to run our race.

- Reject horizontal scoreboards. Fix your eyes on Jesus and your stewardship (Hebrews 12:1–2; John 21:22).

- Practice thanksgiving for another church’s fruit, and prayer for your church’s faithfulness (Philippians 1:3–5).

- Teach saints to rejoice in unseen, ordinary obedience (1 Thessalonians 4:11–12).

Excellence, beauty, and the temptation of spectacle

God loves beauty and order. Excellence can honor Him. Spectacle steals attention.

- Pursue excellence that serves clarity, reverence, and congregational participation (1 Corinthians 14:40).

- Avoid production choices that mute the congregation or spotlight personalities (Colossians 3:16).

- Invest more in people than platforms. The church is living stones, not LED walls (1 Peter 2:5).

Suffering, pruning, and patient endurance

God sometimes prunes attendance, budgets, or reputations to make room for fruit. That is mercy, not failure.

- Receive pruning as love from the Vinedresser (John 15:1–2).

- Preach hope in trials and endurance in mission (Romans 5:3–5; James 1:2–4).

- Define success as faithfulness today under the Word and in the Spirit (Luke 17:10).

What to measure because Scripture measures it

Let the scoreboard reflect the King’s priorities. Use numbers to serve narratives of grace and holiness.

- Word preached weekly, passages taught, prayer gatherings held, baptisms followed by assimilation into membership, Lord’s Supper frequency and participation (1 Timothy 4:13; Acts 2:41–42).

- Members in discipling relationships, leaders trained, missionaries sent, benevolence cases served (Ephesians 4:11–16; Acts 13:2–3; James 1:27).

- Sin patterns addressed, reconciliations pursued, restorations completed (2 Corinthians 2:5–8; Matthew 5:23–24).

- Giving patterns that reflect cheerful generosity, not coercion (2 Corinthians 9:6–7).

Final anchoring truths

- Christ is the head of the church, not metrics, methods, or men (Colossians 1:18).

- Scripture governs our message, our methods, and our measures (2 Timothy 3:16–17).

- The Spirit gives life, so we pray and depend (Zechariah 4:6; Ephesians 6:18).

- The cross shapes our path, so we embrace weakness and servanthood (Luke 9:23; 2 Corinthians 12:9–10).

- The Judge is at the door, so we labor for that Day (2 Timothy 4:7–8; 1 Corinthians 3:11–15).

The Lord will honor His Word. He will gather His elect. He will purify His bride. He will finish what He started. He will build His church.

Shallow Preaching Issues
Top of Page
Top of Page